Is online advertising broken? It certainly seems that way. In one scenario, we can see ads being ignored by users, then marketers making the ads increasingly louder, bigger, and more irritating, only to further alienate the very audience they cater to. Ad-blockers can certainly combat this, but what happens when ad-blocking software companies make money off of advertising companies? Can software like Adblock Plus be used for "evil?" Is it being used that way now? How can the online ad system be fixed? Kim Horcher and Tim Frisch discuss the topic in depth.