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T1的執行長Joe Marsh 在奪冠後

接受了老家《費城詢問報》的訪問

https://i.imgur.com/HgCiRAp.jpeg


https://reurl.cc/dqejMD

When Joe Marsh started as an intern at Comcast Spectacor more than 20 years ago,
 he never expected he’d become the chief executive officer of an esports powerh
ouse in Korea.

二十多年前，Joe Marsh 剛到Comcast當實習生時，完全沒想到自己有一天會成為韓國電競
巨頭的執行長


T1 Entertainment & Sports, a joint venture between Comcast Spectacor and South K
orea’s SK Telecom, is one of the most successful esports organizations in the w
orld. The team won its sixth League of Legends World Championship earlier this m
onth over its rival KT Rolster in China. It was T1’s third straight League of L
egends title, marking the first three-peat in the event’s history.

T1 Entertainment & Sports 是 Comcast Spectacor 與韓國 SK Telecom合資的企業，也是
全球最成功的電競戰隊之一，本月稍早，T1 在中國擊敗宿敵KT Rolster，拿下隊史第六座
《英雄聯盟》世界賽冠軍，這同時也是 T1 連三年奪冠，締造賽事史上首次三連霸


At the center of the team’s success is a 29-year-old who calls himself Faker wh
o was recently referred to as “the LeBron James” of esports for his combinatio
n of skill and longevity. There also are two big contributors from the Philadelp
hia area: Marsh and Tucker Roberts. Marsh, a Villanova and Millersville graduate
, is the CEO of the team. Roberts, a Penn graduate, is the chief innovation offi
cer and president of gaming & emerging technology for Comcast Spectacor.

這支隊伍成功的核心是一位名為 Faker的29 歲選手，因其技術與長期保持巔峰的能力，最
近被形容為「電競界的 LeBron James」，此外還有兩位來自費城地區的重要推手：Marsh
和 Tucker Roberts，Marsh是 T1 的執行長；Roberts 則是現任 Comcast Spectacor 的首
席創新長與遊戲及新興科技部門總裁


As CEO, Marsh has recruited team members, built a new office space in Korea, par
tnered with major brands like Disny, and collaborated with K-pop superstars BTS
. T1 has even created its own gaming cafe, a popular pastime in Korea, with play
er-themed food, drinks, and computers.




Of course, the journey to all the team’s success took time — but it got its st
art right here in Philadelphia. And the man behind it all loves to showcase his
Philly roots whenever he gets the chance.

當然這支隊伍的成功不是一蹴可幾——但這段旅程的起點就在費城，而幕後推手 Marsh 也
總是喜歡在有機會時展現他的費城背景。


One thing the team didn’t need to borrow — or even attempt to replicate — was
 a rabid fan base, the kind Marsh grew up a part of in Philly.

而有一件事，T1 不需要借用、甚至不用嘗試複製——那就是瘋狂且熱情的球迷文化，而這
正是 Marsh 從小在費城所習慣的


“[Korean] fans are very passionate, just as passionate as Philly fans,” Marsh
said. “And they don’t accept anything less than greatness — and they’ll supp
ort you through thick and thin. But they want to make sure the players are givin
g their 100%, just like Philly.



“I mean, that’s why I think Tucker [Roberts] and I have done so well in Korea.
 Because we grew up in Philadelphia in a town that took their sports seriously.
And yeah, it’s esports and it’s different in terms of medium, but it’s the sa
me concept. It just happens to be played online. And I think the level of fandom
 that they have in Korea, it’s crazy.”





Forming T1: ‘Going to Asia was the best way to do it’

打造 T1：「前往亞洲是最好的做法」


Marsh was hired at Comcast Spectacor full-time in 2006. While the Langhorne nati
ve fulfilled the duties of his position, he worked toward his MBA in finance ana
lytics and strategic management at Villanova, graduating in 2016 — right around
 the time Comcast wanted to get into the gaming industry.




Together, Marsh and Roberts eventually developed Comcast’s first esports team,
the Philadelphia Fusion, which was part of the Overwatch League. The Fusion comp
eted in the team-based, multiplayer first-person shooter game Overwatch, making
the finals in their first year.




In 2021, the Fusion moved to South Korea, where they rebranded as Seoul Infernal
, putting an end to Comcast’s plans of building the nation’s first video gamin
g arena in the South Philadelphia Sports Complex. An arena solely for gaming may
 be considered an anomly in the United States, but it’s the norm in Asia. Fans
 have regularly been filling arenas to attend esports events. It’s why the move
 to Asia seemed like a necessary one for Marsh.




And although the Overwatch League folded after the pandemic, the former Philly t
eam was the blueprint for what Marsh and Roberts wanted T1 to be.

雖然Overwatch聯盟在疫情後解散，但當年的費城融合隊，正是 Marsh 與 Roberts 打造 T1
 的藍圖

“I think they had the right business model, wrong game, and wrong region,” Mar
sh said. “I think what we’re doing now in Korea is basically what the Overwatc
h League was trying to do. We realized pretty early on that the best gamers are
in Korea. And, you know, if we’re going to make a splash for Comcast, going ove
r to Asia was the best way to do it.”




In 2019, Comcast Spectacor partnered with Korea’s SK Telecom to launch T1 Enter
tainment & Sports. With the partnership, SK Telecom T1’s League of Legends team
 rebranded to T1 and Marsh was named the CEO, put in charge of the growth and op
timization of T1’s global presence.

2019 年，Comcast與韓國 SK Telecom 合作創建了 T1 Entertainment & Sports，在這項合
作下，SK Telecom T1 的《英雄聯盟》隊伍更名為 T1，而Marsh 則被任命為執行長，負責
T1 全球版圖的發展與優化。


T1 Entertainment & Sports competes in a number of competitive gaming segments, i
ncluding Valorant, PUBG: Battlegrounds, and Tekken 8. However, League of Legends
 is the most popular. The game is a five-on-five online video game in which each
 player selects one of 171 characters and attempts to destroy the opposing team
’s base.




While T1 has become something of a dynasty, it’s not always smooth sailing.

儘管 T1 已經有了王朝級的地位，但走過的路並不總是一帆風順。


“I think there’s times throughout the year where everyone wants to kill each o
ther and then there’s times of the year where everything’s going great,” Mars
h said. “And, you know, a lot of people see the duck on top of the water glidin
g. What I see is the feet below paddling 100 miles an hour. And my job is to mak
e sure people only see the duck and not the feet because people don’t care how
the sauce is made, right?




“They just want to know if the trophy is getting lifted. And for me, I’ve lear
ned over the years to enjoy the journey as much as the result. Because it’s not
, it’s almost an empty feeling. Like, you win and you’re like, wow, that was r
eally hard. And then I’m already like, OK, like, how do we re-sign this roster?
 How do we do that? Like, I think we enjoyed it for like a half a day. And then
it’s back to business as usual.”






Recruiting the right team

招募理想的隊伍

If LeBron James was walking down the street, he would get stopped and asked for
a bunch of photos. The same thing can be said about top gamers when they’re wal
king around the streets of South Korea.

如果LeBron James 走在街上，他一定會被攔下來要求合照，而在南韓，頂尖電競選手走在
街上，也是同樣的待遇。


That’s how popular gaming is in Asia. And the T1 brand has grown beyond the com
petitive scene. The players are treated as celebrities — even Marsh has been st
opped for photos and autographs.

這就是電競在亞洲的受歡迎程度，而 T1 的品牌已經超越一般競技領域，選手們受到的待遇
宛如明星——甚至連 Marsh 自己都曾被粉絲攔下要求合照與簽名。


But no one gets stopped more than Lee Sang-Hyeok, known to millions as Faker. Wh
ether your G.O.A.T. is Michael Jordan or LeBron, T1 has that guy — and he’s be
en delivering for over a decade, earning millions in salary and endorsements.




Faker has been on the top of the gaming world dating back to his debut in 2013,
when he was just 17 years old. Now, he’s still considered one of the best playe
rs. Not many believed he could have such longevity — especially when 21 is cons
idered ancient in the gaming world.




However, instead of slowing down with age, Faker has adapted his gaming style to
 stay on top.

然而Faker 不僅沒有隨年齡下滑，反而調整了自己的打法，讓自己持續站在最前線。


“I didn’t expect to be active for this long when I first started,” Faker said
 in an email through a translator. “Back then, I just loved the game and wanted
 to get better. As I kept challenging myself year after year, I found myself con
tinuing this journey. Having new goals each season has helped me stay motivated.
”




When it comes to recruiting players, it’s not always about creating a super tea
m with the best of the best. It’s about building a group that can work cohesive
ly together.

在招募選手方面，目的並不是把最強的人都堆在一起，而是打造一支能夠完美合作的隊伍。


“It’s a mix of not just signing the best players,” Marsh said. “We did that
in 2019 before I got there and we didn’t win the championship. It’s about find
ing the best five people that can play together to win. In the game League of Le
gends, we’re most known for communication. And that’s what separates the champ
ions from the teams that are falling short. And, you know, we’re fortunate to h
ave Faker, obviously the greatest gamer of all time. But he’s a guy who has evo
lved over the years from superstar to veteran leader and facilitator.




“We’ve done a good job putting kids around him that can thrive off of what he
’s able to do. Because a lot of times if you watch our games, especially agains
t lesser competition, they’re just chasing Faker around the map to kill him for
 a clip for YouTube. Meanwhile, my guys are winning games, right? They’re doing
 the objective.”




However, the recruiting process can be challenging. Not only is it difficult wit
h the language barrier, but when Marsh started in 2019, most players didn’t eve
n have agents. Marsh would either have to speak directly to the players or to th
eir family members. Despite the challenges, he managed to create a family-first
culture with the team.




“I try to make sure that the families are a big part of what we’re doing at T1
 because part of the reason why the players stay in Korea is to have that safety
 net — whether it’s family or their friends,” Marsh said. “It’s a long, gri
nding year. Most of my guys are in their early 20s. Imagine being a pro, making
tons of money, having the weight of the world on your shoulders from not only yo
ur country but fans around the world. You need that support system. And we try t
o do that.




Added Faker: “T1 is a very special team to me. I’ve been with the organization
 since my debut, and even through many changes and difficult moments, we’ve alw
ays grown together by trusting one another. Our success comes from the combined
effort of players, coaches, staff, and the fans who support us.”





And it all started in Philly.

而這一切，都起源於費城。




--
※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 1.162.27.211 (臺灣)
※ 作者: zxc906383 2025-11-23 09:36:23
※ 文章代碼(AID): #1f8cKQh3 (LoL)
※ 文章網址: https://www.ptt.cc/bbs/LoL/M.1763861786.A.AC3.html

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