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https://x.com/tomshardware/status/2014728796730216558


https://www.pcgamer.com/hardware/grap...rd-times-ahead-for-gpu-prices/


Nvidia reportedly cuts program designed to keep gaming GPUs near MSRP pricing
— end of OPP pricing-support scheme does not bode well for gamers

A new leak from tech YouTuber der8auer claims that Nvidia is ending a program
dubbed "OPP", purportedly an incentive scheme used by Nvidia to ensure that
at least some of its graphics cards were sold to consumers at MSRP by AIBs
like Asus and others.

By way of historical background, the creator said in his YouTube video that
Nvidia’s GPUs were previously being sold for way above the suggested retail
price for the last few generations, and consumers were starting to notice and
complain about it. So, the company instituted the OPP program, which,
according to de8auer’s sources, is some sort of cash back for participating
AIB partners. Although the techtuber does not know what OPP stands for, this
is how it allegedly works: board partners sell some models at MSRP and then
report that back to Nvidia, after which the GPU manufacturer would give them
a rebate on the cost of the chip and the memory of that particular GPU they
sold.

According to der8auer's leak, Nvidia apparently stopped this program a few
days ago. The sources did not say the reason behind the move, although it is
easy to surmise that it’s caused by the ongoing memory crisis. We've reached
out to Nvidia for comment. There were rumors late last year that the company
no longer bundled VRAM with the GPU chips that board partners ordered, but
Nvidia refuted this at CES, telling HardwareLuxx [machine translated], “No
changes on how Nvidia is handling the memory allocation.”

If the OPP program is indeed real, it seems that the continuous increase in
memory pricing is making it difficult even for Team Green, with its record
revenues fueled by the boom in AI infrastructure build-out, to sustain the
GPU and memory subsidy that allows board partners to at least sell some
models at MSRP.



據傳 Nvidia 取消了用來維持遊戲顯卡接近 MSRP 定價的計畫——OPP 定價支援機制的終
止對玩家並非好消息

來自YouTuber der8auer 的最新爆料指出，Nvidia 正在結束一項被稱為「OPP」的計畫。
據稱，這是一種用來確保至少有部分顯示卡能以 MSRP（建議零售價） 販售給消費者的
激勵機制，參與者包括 Asus 等 AIB（顯卡板卡）夥伴。

der8auer 在他的 YouTube 影片中回顧了背景：在過去幾代產品中，Nvidia 的 GPU 長期
以遠高於建議售價的價格販售，消費者逐漸注意到並開始抱怨。

為此，Nvidia 推出了 OPP 計畫。根據 der8auer 消息來源的說法，這似乎是一種回饋
（cash back）機制，用來補貼參與的 AIB 夥伴。



然而，根據 der8auer 的爆料，Nvidia 似乎在幾天前就停止了這項計畫。消息來源並未說
明原因，但很容易推測，這可能與目前持續中的記憶體（VRAM）供應危機有關。

我們已向 Nvidia 詢問相關回應。去年底曾有傳聞指出，Nvidia 不再將 VRAM 與 GPU 晶
片一起打包提供給板卡夥伴，但 Nvidia 在 CES 展會上對此予以否認，並向 HardwareLuxx
表示：「Nvidia 在記憶體分配方式上沒有任何改變。」



翻譯由ChatGPT提供。

==
依報導的爆料來看，Nvidia取消補貼後，本來就很少的MSRP價格顯示卡。


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※ 作者: sezna 2026-01-24 10:20:42
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