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http://tinyurl.com/jpvgkft

Google seems to have hidden HTC involvement in Google Pixel XL code
Google 似乎刻意隱藏了HTC在Google Pixel手機程式碼上的貢獻

The Google Pixel and Pixel XL are “made by Google”… or at least that is
what the Search Giant is trying to advertise. Though HTC is the ODM (original
design manufacturer), Google is adamant on the argument that this as a work
done by themselves. But with all the mystery surrounding this case, it is
still unclear just how involved HTC was in the making of these devices.
Google 號稱google phone是由google 製造設計。但HTC是否有參與並不清楚

Recent evidence seems to show HTC and Google worked more closely in the
development of the phone than we previously believed. And what is more
surprising is that it seems the Taiwanese phone maker was an important part
of developing the software, something Google is usually all about doing.
最近顯示HTC和google合作比我們之前想的還要緊密。更另人驚訝的是
HTC在軟體開發上伴演了很重要的角色，而這通常我們認為是google在做的事

A commit from an HTC Engineer shows the removal of a said “htc_cerberus”
from all the code. In addition, Android security researcher Jon Sawyer got to
look at the bootchain and found plenty of HTC code in there.
HTC工程師秀出了程式中被移除的"HTC地獄犬"。另外大量的HTC程式碼在bootchain
中被發現

“It’s a standard HTC bootchain with some hardening/changes.” -Jon Sawyer
標準的HTC程式碼被修改了

What is the point of all these changes, then? On a marketing perspective, it
is believed having a true Google phone would help the Mountain View-based
company compete with the likes of Apple and Microsoft, which have their own
operating systems, as well as devices. The Nexus program worked well, but
attaching another manufacturer to the brand probably didn’t make things as “
official”.
為什麼要做這些改變呢？就行銷角度而言，有一個真正的google phone會幫助google
與蘋果和微軟競爭，畢竟他們都有自己的作業系統和裝置。雖然Nexus表現不錯，
但多加了另外一個廠商的名字會使它看起來不正式

While Google has contracted HTC to assemble the Pixel phones, Osterloh says
the approach is no different than Apple’s partnership with iPhone builder
Foxconn. Flip the Pixel over and you’ll see “Made by Google,” another tip
of the hat to Apple, which has long made much of the fact that its phones are
“Designed by Apple in California.” Osterloh says Google will never say the
Pixel is co-engineered with anyone else. He proudly proclaims, “It’s ours.
” – Rick Osterloh, chief of Google’s hardware vision, speaking to Bloomberg


The idea here is that the Pixel phones (just like the Chromebook and Pixel C)
are supposed to be mostly designed, elaborated and coded by Google. Instead
we are finding there may not be much of a separation here. Some believe the
new phones may essentially be Nexus devices without the manufacturer branding
– a marketing move, as opposed to an actual business change.

But will the strategy work? Can Google (with the help of HTC, of course)
really take on iPhones on its own? That is something we will have to wait and
see. What do you think?


HTC相來硬體都有創新，軟體優化又超強
可惜行銷爛，沒人會欣賞
東西都被蘋果抄光光
自己虧慘慘

google終於了解到了這一點
HTC唯一的問題就是HTC這三個字
如果改掛apple之類的早就大賣了
所以這次直接掛google名字
果然終於找到HTC最根本的問題了

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