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https://reurl.cc/mz9pAG

Although FIFA stands to make hundreds of millions, even billions of dollars more
 on future media rights deals should it continue the practice of mandatory hydra
tion breaks during the World Cup, officials within soccer’s global governing bo
dy are apparently split on whether the mid-half stoppages should continue.




According to a report by John Ourand of Puck, “FIFA officials remain torn” on
the continuation of hydration breaks in future tournaments. “The organization c
ontinues to field complaints about the stoppages, particularly from abroad,” Ou
rand reports.




Should FIFA decide to do away with the mandatory breaks in play, it would be lea
ving gobs of money on the table. Broadcasters have learned this summer just how
lucrative these hydration breaks can be. Fox, for instance, has been afforded th
e opportunity to run over two minutes of commercials in the middle of each half
of each match during this summer’s World Cup. The result? $250 million in ad re
venue at minimum for hydration break commercials alone.




Now that broadcasters know the potential revenue they can earn by selling hydrat
ion break ads, they’ll be willing to pay FIFA more for broadcast rights when bi
dding for the 2030 and 2034 tournaments come around.

如今轉播商已經知道販售補水暫停廣告能帶來可觀收益，因此當2030年與 2034年世界盃轉
播權開始競標時，他們將更願意支付更高的價格向 FIFA購買轉播權


That changes if FIFA officials deem the mandatory breaks a one-off. In the past,
 World Cup matches have stopped for hydration breaks depending on the weather. E
xceptionally hot matches would get a break, while more temperate matches would p
lay through a full 45-minute half as is the norm. Should FIFA return to a temper
ature-based approach for hydration breaks, broadcasters would be unable to sell
full commercial packages as they did in this World Cup.




It appears most of the pressure against hydration breaks are coming from oversea
s. “One source described FIFA as ‘thin-skinned’ on the issue,” Ourand wrote.
 “‘They’re really hearing it from the rest of the world,’ this person said.
Or they’re just negotiating. Or both.”



Wherever the pressure is coming from, it appears as if there will be at least a
bit of in-fighting amongst FIFA officials to decide whether this newfangled prac
tice stays or goes. Broadcasters want one thing, fans want the other. Let’s see
 who wins out.

無論這些壓力來自何方，FIFA 內部看來勢必會就是否保留這項新制度展開一番角力，轉播
商希望補水暫停繼續存在，而球迷則傾向另一種立場，最終究竟哪一方會勝出，仍有待觀察

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※ 作者: zxc906383 2026-07-15 21:59:51
※ 文章代碼(AID): #1gLv9Pyk (WorldCup)
※ 文章網址: https://www.ptt.cc/bbs/WorldCup/M.1784123993.A.F2E.html