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作者 usnavyseal (usmarine2008)
標題 [外絮] 名嘴: MJ讓NBA全球化 LBJ讓NBA變得Mobile
時間 Wed Mar 25 21:55:37 2026

https://reurl.cc/9WGqvd
NBA Analyst Dives Into Why Michael Jordan Has More “Aura” Than LeBron James - The SportsRush An NBA analyst unpacked the difference in "aura" between Michael Jordan and LeBron James, saying MJ was more iconic for his time. ...

 
https://youtu.be/QxBQ8OEDBtU?&t=1100 18:20開始

知名體育媒體人Colin Cowherd 跟Jason Timpf討論MJ vs LBJ

Colin: an interesting comment this week, and it wasn't a shot at LeBron, but
obviously you think of LeBron when KD said, "Michael Jordan's bigger than
basketball." And and I I've always said, "Magic and Bird saved the NBA.
Michael made it global. LeBron made it mobile.
And it was thinking about that and I want your thoughts on this. First of
all, your thoughts because I have one. Your thoughts on KD saying like like
Michael Jordan's above basketball. They'll always be great players. They'll
never be Michael. Your thoughts?
這禮拜有個很有趣的評論，這並不是在針對LBJ，但當 KD說「MJ的地位高於籃球本身」時
，你很難不想到 LeBron。
我常說 Magic  Bird救了 NBA，Michael讓它走向全球，而 LeBron讓它進入了行動化時代
我想聽聽你的看法。KD 說 Michael Jordan 是凌駕於籃球之上的，未來永遠會有偉大的
球員，但永遠不會再有下一個 Michael。你怎麼看？


Jason： Yeah. I mean, like you talked about the the saving of the NBA with
Magic and Bird. like they brought it back from the brink, but MJ was what
made the sport as culturally resonant at as it is now.
對我覺得就像你剛剛講的，Magic&Bird 把 NBA 從懸崖邊拉了回來，讓聯盟起死回生
但 MJ 才是真正讓這項運動在文化層面產生如今這麼大共鳴的人。

Colin:  He made it cool 他讓籃球變得很酷。

Jason: Yeah And like I know that you know, you hear a lot of like LeBron verse
MJ stuff in the media. You hear a lot of LeBron vers MJ stuff from fans, but
talk tobasketball players. You're not going to find a basketball player that
doesn't revere Michael Jordan. Like there's it's just such an important part
of your basketball development. Watching his footage. Like I was a LeBron
fan. I grew up a LeBron fan. LeBron's the reason I fell in love with
basketball. You don't have any idea how many times I went and watched Michael
Jordan's top 100 plays on YouTube. Like it just the way that that like shaped
my entire love for the game of basketball. It's just there's a there there's
a certain there's a certain aura and a history that surrounds him that is
insurmountable for even a guy likes LeBron. And I think there I think we've
seen that with LeBron almost manifest in in I I don't want to call it
insecurity cuz it just it manifests in like a reaction from him where like
he'll often like promote himself as if as in some sort of effort to try to
reach that level. But the reality is there's a certain amount of like he was
the first guy like that and there will never be another first guy like that.
是的。我知道在媒體上或球迷之間，常會聽到很多 LeBron 還是 MJ 誰更強的爭論。但你
去問籃球員，你找不到任何一個不崇拜 Michael Jordan 的球員。那是籃球成長過程中極
其重要的一部分，就是看他的比賽錄影。


我本身就是 LeBron 的球迷，我是看著 LeBron 長大並因此愛上籃球的。但你無法想像我
曾在 YouTube 上看了多少次 Michael Jordan 的百大進球。那種感覺形塑了我對籃球這
項運動的熱愛。他身上有一種特殊的光環和歷史感，那是連LeBron這樣的人都難以逾越的

我覺得我們在 LeBron 身上看到了一種，我不想稱之為「自卑感」，但那體現在他的一種
反應中：他常會自我推銷，彷彿在努力試圖達到那個高度。但現實是，MJ 是開創先河的
第一人，而這種「第一人」的位置永遠不會再有第二個了。



Colin: Also there was no social media. Part of what makes Michael fascinating
was that we didn’t know about his private life There weren’t the platforms,
so you needed his basketball, and his fashion That was your gateway to knowing
Michael. You didn't know about his marriage, you didn't know about his private
life.  We get so much of LeBron now. Like I know so much, like I know where he
lives. And so, it it doesn't feel special. It's like Jack Nicholson always had
a theory. Don't go make people go to the theater to watch your work. Don't go
on Johnny Carson. Don't go on Letterman. Make them go to the theater. I don't
know if Michael thought about that, but you had to either buy Michael shoes or
go to his game.
That's how you heard saw Michael's greatness. LeBron's everywhere.And so, I do
think there's a mystery that that there's nothing LeBron could have done
about that. It's just there's a mystery about Michael and a uniqueness where
I can watch the Laker game, go to YouTube, watch the highlights, go to TikTok,
watch the extra highlights. Like when Michael, if think about it, I mean, when
Michael first came into the league, you couldn't watch their games. You didn't
get I mean, if he played certain nights, Michael scores 48. Unless Sports
Center gave me like three baskets, I couldn't even watch the highlights until
the playoffs. So, I don't think you can, you know, I just think Michael had in
a strange way a privacy advantage that made every time you saw him play special.
That's not LeBron's fault.
而且當時沒有社群媒體。Michael Jordan 吸引人的一部分原因在於我們對他的私生活一
無所知。當時沒有那些平台，所以你只能透過他的球技和時尚來了解他，那是你接觸
Michael 的唯一管道。你不知道他的婚姻狀況，不了解他的私生活。

現在我們對 LeBron 了解太多了。我知道太多細節，連他住哪裡都知道。所以那種「特別
感」消失了。這就像 Jack Nicholson 有個理論：別讓大家輕易見到你，要讓他們為了看
你的作品進戲院。別去上 Johnny Carson 或 Letterman 的脫口秀，讓他們進戲院看你。

我不確定 Michael 是否刻意這樣想，但當年你要麼買 Michael 的鞋，要麼去看他的比賽
，那是你見證 Michael 偉大之處的唯二方式。而 LeBron 無處不在。所以我認為

Michael 身上有一種神祕感和獨特性，這是 LeBron 無法改變的現狀。

現在我可以看湖人的比賽，然後去 YouTube 看精華，再去Tik Tok看更多片段。回想一下
當Michael 剛進聯盟時，你甚至沒辦法看到每一場比賽。如果 Michael 某晚拿了48分
除非 SportsCenter 剪了三顆進球給我看，否則我直到季後賽前甚至連精華都看不到。
所以我覺得 Michael 在某種程度上有種「隱私優勢」，讓每次看他打球都顯得格外珍貴
這不是 LeBron 的錯。


Jason: I'd even extend that to what's happening on the court in the sense
that like can you imagine if Michael Jordan's two Washington Wizards years
took place during Twitter and every time he took a defensive possession off
every time he got back cut every time he didn't box out every like like
that's the crazy part is LeBron has had his entire like age 38 39 40 41
seasons be micro-analyzed on a possession possession basis through clips on
Twitter and it's Like  reality is is we're seeing something completely
unprecedented for a guy his age, but because it's being micro-analyzed in
many ways, it's like, oh, here are all the ways that LeBron's dropping the
ball. Here are all the ways that LeBron is not coming through for his team.
And I almost feel bad for him in that sense because I just can I can only
imagine if I micro-analyzed every possession of Michael's Wizards tenure, how
ugly it would have been at times.
我甚至可以把這點延伸到球場上的表現。你能想像如果 MJ在巫師的那兩年發生在 Twitter
時代嗎？如果他每次防守偷懶、每次被後門空切、每次沒卡位都被放大檢視……

最瘋狂的地方在於，LeBron 在 38、39、40、41 歲球季的每一波球權，都被人在
Twitter 上用影片逐一微觀分析。現實是，我們正在見證一個球員在這種年紀展現出史無
前例的表現，但因為被過度分析，大家反而會說：「喔，你看 LeBron 這裡掉球了，那裡
沒能挺身而出。」在這一點上我挺替他感到難過的，因為我完全可以想像，如果當年我們
也這樣微觀分析 Michael 在 Wizards 時期的每一波球權，有些畫面肯定也會很難看。



備註
學到了一個金句
Magic and Bird saved the NBA. Michael made it global. LeBron made it mobile.
Mobile是在偷嘴LBJ到處轉隊XD

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※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 111.248.247.57 (臺灣)
※ 作者: usnavyseal 2026-03-25 21:55:37
※ 文章代碼(AID): #1fm-bRxV (NBA)
※ 文章網址: https://www.ptt.cc/bbs/NBA/M.1774446939.A.EDF.html
※ 編輯: usnavyseal (111.248.247.57 臺灣), 03/25/2026 21:57:00
推 ghostxx: 自卑感貼切 而MJ面對的媒體惡意絕對不比現在輕鬆1F 03/25 21:58
→ ewayne: 不用當年，現在也可以微觀分析MJ在巫師的每一波球權阿就是找不到很難看的畫面阿。
MJ就不會偷跑快攻放隊友4打52F 03/25 21:59
→ fantasyhorse: 問題就是MJ那兩年防守沒偷懶啊5F 03/25 22:00
推 ayubabbit: 可是MJ沒有偷懶啊  當年巫師是甚麼超爛隊6F 03/25 22:00
→ fantasyhorse: 那兩年MJ有沒有上，巫師防守完全是兩個等級7F 03/25 22:00
→ ayubabbit: 姆斯會去那種球隊嗎8F 03/25 22:01
推 tsai529: LBJ就愛出風頭啊 喜歡上節目開直播講政治議題 然後9F 03/25 22:01
→ freezeraven: 不是你沒有找就代表人家有偷懶耶，挖，和主子一個樣10F 03/25 22:01
推 Max0406: 確實 雙重標準檢視 新球迷只看MJ的高光 過度神話
這樣對LBJ不公平11F 03/25 22:02
推 mhkt: 等等會有不如意的發言了XDD13F 03/25 22:03
推 f92174: 詹姆斯觀察員14F 03/25 22:03
推 yugowolf: NBA最醜的畫面就是向裁判下跪還有偷跑到前場眼睜睜看隊友被人摘爆籃板補籃15F 03/25 22:04
推 ayubabbit: 講的好像LBJ的高光沒人吹一樣17F 03/25 22:04
→ inversexxx: 不公平?幹一堆行銷把聚光燈聚集在自己身上供大家檢18F 03/25 22:04
→ ayubabbit: 就不要跟mj比  跟kobe年老比 也是遠遠不如
kobe就是生活在社群時代了19F 03/25 22:05
→ inversexxx: 視不是求仁得仁嗎?要不然和TD一樣低調過日子啊 肯嗎21F 03/25 22:05
→ freezeraven: 呃，現在不是老有RMBJ迷看個影就41歲怎樣怎樣的花邊22F 03/25 22:05
推 alex8725: Big big big 膽！23F 03/25 22:06
→ freezeraven: 喔，好，沒有看高光，平行世界嘛。24F 03/25 22:06
→ inversexxx: 每次都要公開立人設然後翻車 再來怪大家過度檢驗25F 03/25 22:06
→ ewayne: 而且，90年代到底誰對MJ私生活一無所知？MJ在牌桌上26F 03/25 22:06
→ ayubabbit: 這就是老樣子的招數 我只去跟mj比
輸了mj也不羞愧 但是只要能污辱mj一句就賺27F 03/25 22:07
→ ewayne: 輸錢這件事，也不是在MJ退休時才被爆出來阿。他打尼29F 03/25 22:07
噓 wewaJamesla: Nick Wright 死忠姆媒30F 03/25 22:07
→ ewayne: 克前一晚去大西洋城賭博這事，紐約媒體罵得可爽了31F 03/25 22:08
推 alan1231005: 怎不說KD讓NBA Social Media化32F 03/25 22:08
噓 cor1os: 沒有母獅,NBA球星也會上Youtube33F 03/25 22:09
推 mhkt: 反正那些不喜歡MJ的人 就繼續依然故我34F 03/25 22:09
→ cor1os: 母獅留給籃球的完全就是負面教材35F 03/25 22:09
→ mhkt: 怎麼不想想LBJ所作所為 一直碰瓷MJ 啊為何那種評價就是沒法扭轉36F 03/25 22:10
推 Pinky555: 是齁  原來是賣手機的啊38F 03/25 22:11
推 dahlia7357: 行動化？不就走步39F 03/25 22:11
→ sbdr: 自卑感 極力推銷自己  嘻嘻40F 03/25 22:12
推 ymca0135: MJ讓全世界認識NBA，這點無庸置疑41F 03/25 22:13
推 balakan: 第一個全球化是MJ 再來是Kobe Curry 腿詹算了吧42F 03/25 22:13
→ ghostxx: 現在社群媒體你還能平衡發聲 當時是傳媒資訊獨大43F 03/25 22:14
→ cor1os: Kobe我覺得只能算傳承,路人才是再次偉大的key
母獅,不值一提 -.-44F 03/25 22:15
推 yugowolf: MJ激化球隊與球隊群雄割據對抗 姆斯帶起打不過就團報軟蛋風氣46F 03/25 22:15
→ cor1os: 這23年只要往母獅貼金的,一定都是廢文48F 03/25 22:16
推 yugowolf: MJ高光最慘的畫面就是上籃被活塞壞孩子揍下來 姆斯高光丟臉的畫面多到數不清 球隊要輸了扔炸彈 下跪 假摔 走步49F 03/25 22:18
推 banbanzon: MJ至少沒下跪要犯 聯盟第一人下跪要犯這能看嗎?52F 03/25 22:21
推 mirac1e: 看MJ打球就是力與美的極致展現 姆斯這咖就算了吧
https://i.imgur.com/J8P7vVG.jpeg53F 03/25 22:21
推 starchiang: 現在要找當年某些巫師比賽也算容易啊
而且還是full game   去找來看，剪個偷懶精華，不難但我還真的沒看過MJ偷懶精華55F 03/25 22:22
→ cor1os: 2000年出頭而已,哪沒影片58F 03/25 22:23
推 house911: 大膽   竟然敢說真話   ????59F 03/25 22:23
→ cor1os: 活塞那時候已經是打人不是打球了
喬丹拿球,其它人的肉體反應就是幹他60F 03/25 22:24
→ Qaaaa: 應該是半對 MJ全球化有夢1全球化的關係
魔術大鳥當時都待退自然不會是撐起全球化的主力62F 03/25 22:26
推 f77928: 又在用東西冠等級的少數場次集錦吹90年代防喬丹了去看一下完整比賽吧求求了
喬丹讓籃球全球化不假 但巫師時期到底要吹啥啦64F 03/25 22:27
→ pikachuu: 老詹唯一比較大的影響力就是洗白不忠吧，球星更敢流動了，但走捷徑拿不夠多冠軍還一直自稱goat跟個小丑一樣。67F 03/25 22:32
推 testttt: 笑死 姆斯讓nba行動化 確實姆斯不停走步 XD70F 03/25 22:33
→ happyaw: mj跟lbj兩人的共同點是不管實力跟成就都屌虐kobe就是了71F 03/25 22:33
推 JerrySloan: mobile是指一直轉隊嗎?73F 03/25 22:34
推 mhkt: 所謂的行動 確實跟轉隊也有關聯74F 03/25 22:34
噓 a516013: 沒看籃球的人誰會知道姆斯是誰   只會知道樂邦75F 03/25 22:35
推 PR58: 可惜MJ不能走六步 甚至八步 不然更可怕76F 03/25 22:36
推 pieceofcake: 行動化是報團比較好聽的講法嗎 那也沒錯77F 03/25 22:36
推 otsuka123: 資訊不發達確實比較好造神78F 03/25 22:37
推 pieceofcake: 巫師佐敦不是自己點名要守半神卡特嗎
要偷懶自己報名守半神卡特?沒腦比較好灶神吧79F 03/25 22:39
推 KobeGeorge: 姆咪真的跟詹姆斯團隊一樣 永遠都覺得自己是受害者永遠都覺得別人運氣好 別人先天條件好81F 03/25 22:40
→ Rain0224: 巫師時期的喬丹可是即使會讓自己的紀錄中斷，都願意聽從教練指示下場的球員83F 03/25 22:41
→ balakan: Kobe Curry讓NBA二次全球化 女性也會穿她們的球衣腿詹只是搭順風車85F 03/25 22:41
推 Roger5566: MJ在巫師時被隊友討厭 認為MJ持球太多卻輸球好嗎87F 03/25 22:43
推 Acer3000: 用最簡單的方式評論： Man / Boy.88F 03/25 22:43
→ Roger5566: R.Hamilton當時就傳出對MJ不爽 但是當時媒體不發達89F 03/25 22:44
→ bnn: 造神的難度上升 但Kobe也示範另一條路love or hate90F 03/25 22:44
→ eellee: 不是 說找mj的影片不難 問題就是那些影片肯定也是精華的幾場啊 不是要幫誰說話 但很簡單的如果平均20分 精華的是拿30那就肯定有10分場 但只會看到30分那場的影片 這才合邏輯91F 03/25 22:44
→ bnn: 網路不缺噴子 黑紅也是紅95F 03/25 22:44
推 PaulPierce34: 別說MJ了 就算同期球員有像樂邦的偷懶高光嗎96F 03/25 22:46
→ eellee: 當然說有沒有偷懶不知道 但要嘛下場休息要嘛在場上休息 都不用休息那就不是老人了啊97F 03/25 22:46
噓 a516013: 姆斯這種走步咖可以在聯盟混那麼久才是史上運氣最好的
你其他人像他這樣走步   沒幾年大概就消失在NBA了99F 03/25 22:48
推 onlydawei: 不然他在巫師表現如何？樓上說說看？神？超神？跟年輕一樣打爆對手？不是有幾場好表現就說他一樣是神欸拿MJ跟老詹比不是我欸、拿MJ在巫師表現說他很認真來救援的也不是我欸584F 03/26 16:03
推 PaulPierce34: MJ沒偷懶 還需要什麼救援 先救援樂邦吧588F 03/26 20:58

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(usnavyseal.): [外絮] 名嘴: MJ讓NBA全球化 LBJ讓NBA變得Mobile - NBA板