---

https://reurl.cc/7Vlmjk

But the Leonard deal was a curious one, a source within the company told Boston
Sports Journal. According to our source, none of the high-powered executives wer
e consulted about the massive, $28 million endorsement deal Leonard signed, and
Cherny never presented the deal to Aspiration’s Board of Directors.




BSJ has learned the deal was presented to the executive team as-is, with no oppo
rtunity for further analysis.

《BSJ》獲悉，這份合約在提交給管理團隊時，已是「既定事實」，沒有留給他們進一步分
析或審查的空間


Typically, the Chief Financial Officer (Avenesian) would have run an analysis of
 the return on investment. The Chief Legal Officer (Shuckerow) would have negoti
ated the contract. And the Chief Marketing Officer (Weishaupt) would have develo
ped the branding synergies. According to insiders at Aspiration, the team was ne
ver given the opportunity to perform any of these tasks.

通常情況下，財務長會進行投資報酬率分析；法務長會負責合約談判；行銷長則會規劃品牌
協同策略，據 Aspiration內部人士透露，這個團隊從未被給予執行上述任何工作的機會


Had they followed typical procedures, BSJ has been told they would have objected
 to the deal. Cherny, who served as CEO, signed the deal against the wishes of h
is management team, who saw it as a poor use of cash resources.




The deal was characterized as a "no-show job" on the Pablo Torre Finds Out podca
st. Leonard did not appear in promotional material as other endorsers did, but s
ources tell BSJ that the marketing team and broader management team, excluding C
herny, saw no brand synergy with Leonard and chose not to use his services. They
 instead preferred to partner with climate-focused influencers.





—

所以是CEO執意要給這合約，事先沒跟其他主管討論過

然後簽下後，Aspiration行銷團隊覺得可愛跟他們品牌不太搭

所以就沒找他拍宣傳素材了



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※ 作者: zxc906383 2025-09-05 19:00:17
※ 文章代碼(AID): #1ekiB3Fq (NBA)
※ 文章網址: https://www.ptt.cc/bbs/NBA/M.1757070019.A.3F4.html