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作者 TyuzuChou (潤潤潤)
標題 [新聞] Meta與Google商討廣告業務中的AI模型合作
時間 Fri Sep 26 08:56:55 2025

原文標題：
Meta in talks with Google about AI models for ad business, Alphabet stock
gains
原文連結：https://tinyurl.com/4ybytubk
Meta in talks with Google about AI models for ad business, Alphabet stock gains Investing.com -- Alphabet (NASDAQ:GOOGL) stock rose 1.5% in afterhours trading Thursday following a report that Meta Platforms (NASDAQ:META) is consid ...

 
發布時間：Fri, September 26, 2025 at 5:18 AM GMT+8
記者署名：Louis Juricic
原文內容：

Investing.com -- Alphabet (NASDAQ:GOOGL) stock rose 1.5% in afterhours trading
 Thursday following a report that Meta Platforms (NASDAQ:META) is considering
using Google’s artificial intelligence models to enhance its advertising
business.

據 Investing.com 報導 —— Alphabet（NASDAQ:GOOGL）股價在週四盤後交易上漲 1.5%
，因有消息指出 Meta Platforms（NASDAQ:META）正考慮使用 Google 的人工智慧模型來
強化其廣告業務。


According to The Information, Meta staffers have engaged in discussions with
Google Cloud regarding the potential use of Google’s AI models to improve
Meta’s ad operations. These talks specifically involve fine-tuning Google’s
Gemini and open-source Gemma models on Meta’s advertising data.

根據《The Information》報導，Meta 員工已與 Google Cloud 進行討論，探討使用
Google 的 AI 模型來改善 Meta 的廣告運作。這些討論特別涉及在 Meta 的廣告數據上
對 Google 的 Gemini 與開源 Gemma 模型進行微調。

The report indicates Meta is exploring how Gemini models could help with
content understanding capabilities, which are essential for tasks like ad
summarization and serve as inputs for Meta’s ad recommendation system. This
system is designed to optimize ad targeting to relevant audiences.

報導指出，Meta 正在研究 Gemini 模型如何幫助提升內容理解能力，這對於 廣告摘要
等任務至關重要，並可作為 Meta 廣告推薦系統的輸入。該系統旨在優化廣告定位，使其
更精準地觸達相關受眾。

These discussions highlight Meta’s ongoing challenges with its own AI
development, pushing the company to consider external technology solutions
while its recently restructured AI teams work to improve internal capabilities
. The Information had previously reported that Meta was evaluating both OpenAI
 and Google models for various services, including its Meta AI conversational
features.

這些討論突顯了 Meta 在自身 AI 開發上的持續挑戰，迫使公司考慮外部技術解決方案，
同時其最近重組的 AI 團隊仍在努力提升內部能力。《The Information》先前報導，
Meta 正在評估 OpenAI 與 Google 的模型，應用於包括 Meta AI 對話功能在內的多種服
務。

The discussions about integrating Google’s AI into Meta’s advertising
business remain in early stages and may not necessarily result in a formal
agreement between the two tech giants.

有關將 Google 的 AI 整合進 Meta 廣告業務的討論仍處於早期階段，未必一定會導致兩
大科技巨頭之間的正式協議。

心得/評論：

Meta 必須優先顧營收
所以更傾向找現成解決方案，而不是等待自研技術成熟
與其單壓自己未成熟的模型，不如多線並進，讓業務不中斷

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※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 150.117.197.145 (臺灣)
※ 作者: TyuzuChou 2025-09-26 08:56:55
※ 文章代碼(AID): #1erUJQyW (Stock)
※ 文章網址: https://www.ptt.cc/bbs/Stock/M.1758848218.A.F20.html
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